Laura Ford

Laura Ford is an accomplished executive with extensive experience in product management and UX within the technology and healthcare sectors. Currently serving as the Director of Product Management at Amazon, Ford leads the Amazon Ads portfolio roadmap, driving significant revenue through innovation and cross-functional initiatives. As a Founding Member of Sidebar, Ford contributes to a network aimed at empowering top professionals. Previous roles include Vice President of Product and UX at Navigating Cancer, where Ford successfully designed digital health tools impacting over a million patients, and Senior Director of Product Management at MultiScale Health Networks, where Ford launched critical products to enhance hospital efficiency. Additional experience includes senior positions at Amazon and Point B, alongside a foundation in Business Information Systems and User-Centered Design.