Anthony Shillingford Reed CP APMP is an experienced professional in bid management and business development, currently serving as the Head of Bid Management at Sigma Connected Group since May 2023. Previously, Anthony was a Bid Manager at Woven, where a successful interim period led to the establishment of an ongoing contract, optimizing business development operations. At Customer Impact Consulting, expertise was provided in bid management and enhancing customer sales and service operations through 25 years of experience. Notable achievements include doubling the bid win rate for a logistics brand and delivering multimillion-pound insights for care home brands. Anthony's earlier roles include positions at eXceeding, Echo Managed Services, BSS, and Broadsystem, with significant contributions to public sector bids and business development across various industries. Education includes a BA Hons in Modern Languages from the University of Birmingham.