Khalid Arourou

Khalid AROUROU is an experienced Key Account Manager in Retail and E-commerce, currently working at realme since December 2021, focusing on managing relationships with key accounts including Fnac/Darty, Electrodepot, Amazon, and Cdiscount. Responsibilities include ensuring effective product strategy alignment and executing marketing campaigns. Previously, Khalid held significant roles at Rue Du Commerce as Head of Category for Smartphones, Tablets, and IoT, where category supply strategies and market analyses were implemented. Khalid also served as Category Manager for TV Audio Video and E-commerce at Carrefour France, overseeing teams, promotional actions, and product range development. Khalid's educational background includes multiple advanced degrees in business administration, marketing, and management from esteemed institutions, alongside a scientific baccalaureate.