Sasha Verbitsky

Sasha Verbitsky, an accomplished professional in the fields of data, analytics, and digital strategy, currently serves as Senior Vice President of Data, Analytics, and Digital at Simon Property Group since July 2024. Previously, Sasha held the position of Senior Director of Digital Analytics, Data Science & UX Research at Nike, where responsibilities included leading data strategies, analytics execution, and partnering with various digital teams. Additional experience includes Vice President roles at Panera Bread and Marriott International, focusing on digital customer analytics and data science, respectively. Sasha has also contributed as an Advisory Board Member for the Northwestern University Retail Analytics Council and has extensive experience in building analytics frameworks across multiple organizations, including Abercrombie & Fitch, Lands' End, and JPMorgan Chase. Educational credentials include a Bachelor of Science in Accounting and Finance from the University of Wisconsin-Platteville and studies at Taras Shevchenko National University of Kyiv.