The Simple app coaches people on long-term weight loss and healthy eating.

We empathize with the frustration people feel as a result of fad diets, false promises, and confusing health info. So everything we recommend is delivered with care (not judgment!) and intentionally free from unreasonable, unsustainable, and joyless dieting practices. That's right — Simple’s practical weight loss approach doesn't require calorie counting, cutting out essential food groups, or weighing every bite.

Simple members are supported to make steady progress towards their desired weight and a healthier lifestyle through our positive, easy-to-follow daily coaching — which centers on:

1. The expertise of our Science team (with experts in nutrition, behavior change, digital health, and medicine), making sure everything we put out into the world is evidence-based.

2. Avo, the in-app AI coach that provides proactive prompts, timely tips, and real-time answers to guide our users throughout their health journey, 24/7.

3. Flexibility, so our users can learn and adopt wellness strategies gradually, at their own pace.

AI/ML

Health & Wellness

Health Care

Health Data

mHealth

Simple App

Mike Prytkov

Alexander Ilinskiy

Elizabeth K.

Krista Scott-Dixon

Ivan Semin

Ekaterina Olontseva

Ekaterina Marar

Kristina Mettus

Karina Chekova

Alexandra Trotsik

Alexander Smekhov

Victor Lamburt

Ilya Amelchenkov

The Product Development and Design team at Simple App is responsible for creating and enhancing user-centric features that facilitate effective and joyful weight loss and healthy eating. They collaborate closely to design intuitive user experiences, leveraging insights from the Science team and feedback from members to ensure that every aspect of the app aligns with evidence-based practices. Through innovative design and strategic product management, this team ensures that users receive meaningful support on their health journeys, aided by Avo, the in-app AI coach.

Product Development and Design

Software Development Team

Marketing and Localization Team

Product Development and Design

About

Team members

Other teams at Simple App

Software Development Team

Marketing and Localization Team