Lise Engelbrecht Pedersen

Lise Engelbrecht Pedersen is an accomplished business leader with extensive experience in executive roles across various industries including consumer electronics, publishing, and real estate. Currently serving as an Advisory Board Member at Simplewire, Lise has held significant positions such as VP for Iittala and Nordic Brands at Fiskars Group, where responsibilities included driving profitable growth and managing global P&L for prestigious tableware brands. As former CEO of Paralenz, Lise transformed a startup into a scalable software-based company. Lise's background at Bang & Olufsen involved driving sales and marketing strategies across emerging markets, while previous roles at The Walt Disney Company encompassed key account management and digital strategy development for publishing and broadcasting. With a solid educational foundation in economics and marketing from Copenhagen Business School, Lise combines strategic leadership with a commitment to innovation and growth in highly competitive markets.