Leadership Team

The Leadership Team at SINA is responsible for setting the strategic direction and overall vision of the company. This team, comprised of key executives such as the CEO, COO, and CFO, oversees operational management, financial performance, and ensures alignment with the company's goals to deliver engaging content and services to both the Greater China region and global Chinese communities. Through collaborative leadership, they drive innovation and growth across SINA’s platforms, including SINA.com, Weibo.com, and SINA Mobile.