Ethel F.

Ethel Foong is an experienced professional currently serving as the Manager of Special Projects in Growth Marketing at SPH Media since July 2023, focusing on enhancing digital circulation across publications. Prior to this, Ethel held managerial roles at Flash Coffee from January 2022 to July 2023, where responsibilities included leading CRM lifecycle strategies across multiple APAC markets, achieving significant incremental conversions, retention, and revenue. Ethel’s career also includes a role at Shopee in Global CRM, where overarching CRM frameworks were developed to optimize user retention and order generation across various global markets. Ethel’s early career featured internships in communications and brand management at prominent firms such as General Electric, Edelman, and Burson-Marsteller. Ethel holds a Bachelor of Business Management from Singapore Management University.