Zhi Bing Chin

Zhi Bing Chin is an experienced professional in performance marketing and media planning, currently serving as an Associate at Singlife since August 2023. Previously, Zhi Bing worked as a Media Planner at Performics, managing upper-funnel branding and tactical ad campaigns across various media platforms. Zhi Bing has extensive experience in campaign analysis, A/B testing, and collaboration with media vendors, having worked with notable clients such as Marriott APAC and Cathay Pacific SEA. Prior roles include Planner for Performance at PHD, where Zhi Bing handled SEM campaigns for luxury automotive and B2B accounts, and Media Executive, focusing on integrated media campaigns. Zhi Bing's earlier experience includes freelance digital media planning at InsightOut, an internship at Mindshare with a focus on programmatic campaigns, and a media internship at Carat. Zhi Bing holds a Bachelor of Communication from RMIT University and a Diploma in Advertising & Public Relations from Ngee Ann Polytechnic.