Johannes Boeinghoff currently serves as Senior Vice President for Longterm & Subscriptions at SIXT SE, where Johannes has played a pivotal role in launching SIXT+ across ten countries since September 2019. Prior to this, Boeinghoff was Co-CEO of SIXT ride GmbH & Co KG from May 2017 to September 2019, where Johannes developed a premium limousine service accessible through the SIXT app. Their experience with SIXT dates back to July 2001, during which Johannes held various positions including President of Sixt Autovermietung in the USA, where Johannes oversaw the opening of the first US branch in February 2011, and Managing Director as part of the founding team for Sixt in Spain, assuming the role of Co-Managing Director in March 2006. Boeinghoff began their career at SIXT as a trainee.