Xavier Latty

Xavier Latty is an experienced digital marketing professional with a strong focus on paid search and eCommerce across various industries, including consumer electronics and retail, in both UK and EMEA markets. Currently serving as Industry Lead at Skai since September 2023, Xavier aids digital marketers in enhancing campaign efficiency and performance. Previous roles include Account Director at Zenith UK, where responsibilities centered on improving online sales, and Account Manager at Performics, managing paid search activities and supporting EMEA markets. Xavier's early career involved internships at Havas Worldwide Prague, Groupe Volkswagen France, and other organizations, gaining valuable experience in communication and market research. Educational qualifications include a Master of Science in Management and International Business from Grenoble Ecole de Management, a Data Fellowship Apprenticeship in Data Analytics from Multiverse, and a Bachelor of Science in International Business from Burgundy School of Business.