Daniel Mullins currently serves as the Insights & CRO Lead at Smartbox Group since November 2021. Previously, Daniel held various roles at AXA Insurance Ireland from November 2010 to October 2021, including Digital Data & Performance Manager, Digital Acquisition & Performance Manager, and Web Content and eBusiness Performance Manager. Daniel began a career in online marketing as a Website Marketing Executive at ADP Business Solutions from August 2006 to July 2010, where the implementation of a full online software shop using the ZenCart platform took place. Daniel holds a Bachelor of Business Studies in Marketing from the University of Limerick, earned between 2002 and 2006, and previously attended St. Ita’s College in Abbeyfeale, Co. Limerick from 1996 to 2001.