Bas Schrama

Bas Schrama currently serves as the Director of E-commerce at Smartwares Group, a prominent company in smart safety, lighting, and home appliances, since October 2016. Prior to that role, Bas Schrama held various positions at Mexx from January 2006 to September 2016, including Wholesale Manager Online, where the focus was on developing global wholesale online business, and Business Development Manager EMEA, concentrating on the growth of wholesale across Europe, the Middle East, and Asia. Other roles encompassed Franchise Expansion Manager for the Netherlands and Regional Planning & Control Manager for Benelux, France, and Iberia. Bas Schrama also contributed as Planning & Control Manager for Liz Claiborne apparel and Monet Jewellery & Accessories, being part of an international management team responsible for launching US brands in Europe. Bas Schrama holds a degree from the University of Groningen, completed from 1999 to 2004.