Sabrina Roth

Sabrina came to Smarty Pants in the summer of 2021 with a passion for children's media, a curious, education-first spirit, and strong foundational experience conducting primary research. She was thrilled to find a professional home that allows her to apply these talents to Fortune 500 business needs.

As an Insights Prodigy, Sabrina partners with Smarty Pants managers and directors to support clients such as LEGO, Netflix, PBS KIDS and Curriculum Associates. Her work ranges from research set-up and logistics to preliminary data analysis to report development. Whether recruiting teachers or testing survey links, Sabrina plays an invaluable role on her client teams.

Sabrina graduated magna cum laude from Muhlenberg College with a BA in Media and Communication and Women’s and Gender studies. She received honors in Media and Communication for her thesis “Figuring It Out with You All the Way: Understanding the Evolution of Girl Power Media on Disney Channel Through Analysis of Lizzie McGuire and Andi Mack.” Sabrina also served as the VP of Marketing for the university's Alpha Chi Omega chapter.

Throughout her four years in college, Sabrina held summer internships in marketing. She was a public relations intern, a digital marketing coordinator, a social media intern and a marketing assistant. These experiences allowed her access to the inner workings of product development and marketing across numerous categories and gave her exposure to prominent clients such as Roxy and McDonald's.