Admen Hassan

Admen Hassan is a seasoned professional in the fields of business development and marketing, currently serving as the Head of SME Academy and Assistant Vice President at SME Bank Malaysia since March 2021. Prior to this role, Admen held the position of Assistant Vice President at Permodalan Nasional Berhad and contributed to the Malaysia Digital Economy Corporation (MDEC) from 2010 to 2020 in corporate branding, with notable projects including the Digital Free Trade Zone (DFTZ) initiated in 2017. Admen's career began in advertising at SpencerAzizul Advertising, and subsequent roles as Brand Manager at Naga DDB involved managing campaigns for prominent brands and rebranding initiatives for RTM's television channels. Admen's experience also includes a significant tenure as Communications Manager at F1 in Schools, overseeing advertising and promotional activities. Admen Hassan earned a B.A. in Mass Communications & Journalism from California State University, Fresno.