SMG is home to retail media network specialist Threefold, award-winning commerce media agency Capture and the cloud based technology platform Plan-Apps, which has become the most widely used operating system powering commerce marketing and retail media in the UK.

After 15 years of connecting brands with shoppers at the point of consideration and buying, we are responsible for more than £1m in traded retail media per day and data learnings based on the performance of £1.25bn of historic media investment. Our independent, helicopter view of retail media means we are the leading market innovator. 

SMG is home to retail media network specialist, Threefold, who partners with retailers to turn them into media owners. Threefold currently runs five of the largest retail media networks in the UK, including Boots Media Group, Morrisons Media Group, Co-Op, The Very Group and Signet. 
 
The UK's leading commerce media agency, Capture, is also a part of the SMG family. Capture has unparalleled expertise in retail media with a 15-year track record and a client roster that includes brand giants such as General Mills, Kellogg’s, McVities, Weetabix, McCain, Mr Kipling, Red Bull, Yoplait, Kerry Foods and Taylor’s of Harrogate amongst others. From store shelf to the wider media universe, Capture is expert at leveraging data to drive works on behalf of brands to improve ROI. 

Plan-Apps, is SMG's proprietary software. It provides the technology, data and consultancy to facilitate growth from both sides. Plan-Apps has become the most used operating system for commerce and retail media optimisation in the UK powering brand campaigns for 95 of the top one hundred CPG brands.

Through working together with both brands and retailers to reach shoppers, we achieve transformative results.

Enterprise Software

Retail

Andy Fromm

Sali Davies

David Bromfield

Mark Sweatman

Katie Streeter Hurle

Emma Dean

Matthew Lee

Lee Lefeuvre

Jodie Verrall

The Marketing and Communications team at SMG plays a pivotal role in enhancing the company's brand presence and fostering relationships within the retail media landscape. They are responsible for developing strategic communication plans, managing internal and external messaging, and creating compelling content that highlights SMG’s innovative offerings. This team collaborates closely with key stakeholders to ensure alignment in branding efforts and effectively showcase the success stories of SMG's retail media partnerships and technology platforms.

Marketing and Communications

Client Management Team

Marketing and Media Professionals

Leadership Team

Marketing and Communications

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Other teams at SMG

Client Management Team

Marketing and Media Professionals

Leadership Team