Cassandra Patel (Ong) is a seasoned design professional with extensive experience in product and service design, currently serving as Lead Product Designer at Snoop since September 2024. Prior roles include Service Design Lead at Vanquis Bank, where Cassandra championed customer-centric initiatives, and Senior CX Consultant at The BIO Agency, focused on customer experience and service design. With a background as Design Lead at ThinkPlace, Cassandra applied human-centered design methods to tackle complex global issues, and contributed to academia as a Guest Lecturer and Research Assistant at Victoria University of Wellington. Educational qualifications include a Master of Commerce and a Bachelor of Commerce, emphasizing management and marketing.