Xiu Qiang Chu

Xiu Qiang Chu is an accomplished leader in the retail innovation and e-commerce sectors, currently serving as the Head of Innovation for North Asia & SAPMENA at L'Oréal since July 2016. In this role, Xiu Qiang defines strategies for the O+O domain and oversees the deployment of applications across multiple markets. Previously, Xiu Qiang led the Global eCom Factory, successfully reducing project build time by approximately 50% and enhancing performance speed by around 30%. Xiu Qiang's extensive experience includes technical leadership in Salesforce Commerce Cloud and contributions to various high-profile brands across luxury, automotive, and telecommunications sectors. Additionally, Xiu Qiang is an active seed investor in multiple startups. Educational background includes a bachelor’s degree in e-Business and a diploma in Digital Business Management from renowned institutions.