The Sobro coffee table was designed in NYC by the team at StoreBound, a product innovation company. Launched on Indiegogo in March of 2017, the Sobro was a runaway success on the crowdfunding platform with well over 2000 backers pledging upwards of 1.5 million dollars to bring the Sobro coffee table to life. The coffee table began shipping tobackers in October 2017 and launched in Best Buy's Smart Home flagship store that same month.

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