Rocío Iglesias Ruiz is an experienced innovation and experience strategist currently at Accenture's Madrid Innovation Hub, specializing in Gen AI Studio. Notable expertise includes end-to-end design and management of innovation workshops, customer experience strategies across various industries such as Pharma and Travel, and sustainability practices. Rocío is also a Social Impact Fellow at the Social Impact Hub, where involvement focuses on social entrepreneurship and impact investing. Prior roles include customer insights analyst at Accenture Song and management consulting trainee at Accenture. Rocío's educational background encompasses a Bachelor of Business Administration from Universidad Carlos III de Madrid, multiple master's degrees related to social impact, service design, and digital marketing, complemented by specialized studies in business design and UX research.