Outi Mäkäräinen

Outi Mäkäräinen is an accomplished professional with extensive experience in customer loyalty, brand strategy, and marketing communications. Currently serving as the Head of Customer Loyalty and Analytics at SOK since April 2023, Mäkäräinen is responsible for enhancing partnership management and customer relations. Previous roles include Director positions at Telia Finland and Sonera, where Mäkäräinen directed marketing communications and customer relationship management. Leadership of sizable teams at Marketing Clinic involved developing brand strategies for both B2C and B2B customers. Mäkäräinen's educational background includes a Master's degree in Economics from Hanken School of Economics and a Certified Business Coach credential from Business Coaching Institute Finland.