Çiğdem Tüzüner Serim currently serves as the Türkiye Pazarlama Direktörü at Şölen since October 2021, following a significant tenure at Perfetti Van Melle, where contributions included roles from Category Marketing Manager to Marketing Manager from October 2015 to October 2021, along with a lengthy experience from January 2005 to September 2015 as Senior Brand Manager, Brand Manager, and Assistant Brand Manager. Çiğdem holds a Master's Degree in English from Istanbul Bilgi University, completed from 2009 to 2011, and an undergraduate degree from the same institution earned between 1998 and 2003. Key expertise includes developing growth strategies aligned with market trends, analyzing consumer insights, and crafting brand strategies focused on consumer experience.