Patrick Williams

Patrick Williams is a seasoned marketing analytics professional with extensive experience across various companies. Currently serving as a Sr. Marketing Analytics Manager at Solta Medical, Inc. since March 2019, Patrick previously held roles including Sales Analytics Manager for GSK's Omni-Channel Analytics Team and Marketing Assistant overseeing web analytics at Hanesbrands Inc. Responsibilities included performance reporting, trend analysis, and project assistance to enhance e-commerce site performance. Earlier career highlights include managing performance metrics for Gander Direct Marketing and co-founding Custom Choice Cereal, which caters to gluten-intolerant consumers. Patrick's educational background includes a Master of Science in Analytics from North Carolina State University and an MBA focused on Entrepreneurship from UNC Kenan-Flagler Business School.