Taylor Scharfenberg

Taylor Scharfenberg is a seasoned marketing professional with extensive experience in brand and category marketing. Currently serving as Senior Manager of Brand Marketing at Soma, Taylor leads cross-functional teams to achieve significant annual growth while managing brand and influencer budgets. Prior roles include Senior Manager of Category Marketing at Foot Locker, where Taylor successfully launched the Eastbay Performance private label and secured a brand ambassador partnership. Taylor's marketing expertise is built on a strong foundation of strategic planning and execution, with earlier positions encompassing category strategy, merchandising, and copywriting at Footlocker.com / Eastbay. Educational qualifications include a Bachelor of Journalism in Strategic Communication and a Master of Science in New Media and Communications, complemented by ongoing leadership training through Harvard ManageMentor.