Alicia Ross

Alicia Ross is an experienced professional with a strong background in strategic account management and consumer insights, currently serving as the Strategic Account Manager for Tube & Core at Sonoco since October 2006. Alicia has held various leadership roles at Sonoco, including Director of Insights, where responsibilities included leveraging market insights to drive strategic initiatives and guide product innovations. Previous positions included Consumer Insights & Integration Marketing Manager, where Alicia led growth initiatives and marketing strategies, and Global Flexible Packaging Market Manager, focusing on developing comprehensive market strategies. Alicia's career at Sonoco began in 1996 in roles such as Marketing Associate and Commercial Analyst. Alicia holds a Bachelor of Science in Mass Communication/Media Studies from Towson University and has received additional leadership training from the Center for Creative Leadership, Duke Executive Education, and the University of South Carolina Darla Moore School of Business.