Lotta Loikkanen

Lotta Loikkanen is an accomplished professional in the music industry, currently serving as the Head of International Finland & Baltic Region at Sony Music Entertainment since March 2017, following roles as Marketing Manager for International repertoire and Product Manager for Local repertoire. In addition, Lotta is a Group Fitness Instructor at ELIXIA Finland as of December 2022. Prior experience includes serving as a Digital Coordinator and Marketing Trainee at Universal Music Group from June 2015 to March 2017, as well as holding positions as an Administrative Assistant and Internship Trainee at the Ministry of Defence of Finland in 2014. Lotta attained a Bachelor's Degree in Business Administration from Haaga-Helia University of Applied Sciences between 2012 and 2015.