Sara Catalina Varela Yepes

Sara Catalina Varela Yepes is a marketing professional with extensive experience in the entertainment industry. Currently serving as Coordinadora de marketing at Sony Pictures Entertainment since August 2021, Sara has also held a freelance role in marketing campaigns with Sinergia Latam since January 2020, where responsibilities include event support and digital content creation. Previously, Sara worked as a marketing analyst at Cinecolor Colombia, contributing to campaigns for The Walt Disney Company and managing publicity initiatives. Early career roles include positions at United International Pictures and Cine Colombia, as well as academic support roles at Pontificia Universidad Javeriana, where Sara obtained a Bachelor of Business Administration in 2019.