Recognized as one of the most influential executives in the music industry, Carter has helped drive the success of numerous media and entertainment companies positioned at the intersection of technology and culture. He is the founder and CEO of Q&A, a technology and media company focused on powering the business of music via distribution, services, and data analytics. In 2020, he announced the launch of Venice Innovation Labs, a software division of Q&A that helps labels with data analysis, artist roster management, and distribution. Prior to Q&A, Carter was the founder and CEO of Atom Factory, a multi-dimensional branding, entertainment, and artist management company, and held the role of Global Head of Creator Services at Spotify.