Melanie Kyrklund

Melanie Kyrklund is a seasoned professional with expertise in ecommerce optimization and digital innovation. Currently serving as the Global Head of Experimentation at Specsavers since February 2020, Melanie has focused on scaling experimentation and enhancing digital experiences. Previously, Melanie held roles as Global Experimentation Lead at Specsavers and Senior Consultant at Mobiquity Inc - Europe, where contributions included optimizing ecommerce journeys and consulting on digital projects. Earlier experiences encompass leadership positions at Staples Europe, where responsibilities included leading a multi-disciplinary team for ecommerce enhancements, as well as roles at Booking.com, Liberty Global, and Blinck, highlighting a strong background in conversion optimization and online media strategy. Melanie graduated with a Bachelor of Science in Natural Sciences from Durham University and attended St. George's English School in Rome.