Alay Patel

Regional Manager (mountain) I MLS Lead at SponsorUnited

Alay Patel is a Regional Manager at SponsorUnited, leading sponsorship data tracking and operational improvements for professional sports in the Dallas and Oklahoma City markets. With experience in various roles, including Market Manager and Market Lead, Alay achieved a 43% increase in sponsorship data collection and a 75% year-over-year growth in partnership deals by overseeing data operations for the MLS Division. Previous positions include working as a Sports Sponsorships Scout for FC Dallas, and a Competitions Associate at the U.S. Soccer Federation, where responsibilities included coordinating international travel clearance for players and managing financial details for events. Alay holds a Bachelor's degree in Sports Marketing and Management from Indiana University Bloomington and an Associate's degree in Sports Management from the University of North Georgia.

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