With more than 350 stores and 90 global fashion brands  Sportina Group is one of the biggest players in SEE region.

To provide an entire collection of the fashion world’s style is the mission
of the Sportina Group. Therefore we strive for an eclectic and hand
picked selection of brands and a mixture of worldwide bestsellers and
finest newcomers. Inspired by metropolitan fashion trends our daily work
becomes a never-ending journey to fashion. It is our desire to be part of
every customer’s style and to enable each of them to create a unique look.
When it comes to our store the focus is set on a modern furnishing in best
locations to guarantee a special shopping experience.

Sportina Group supports a range of  different business models. We are partners  and strategic alliances to global fashion  producers, when it comes to seeking  proficiency in retail, distribution and branding. We are constantly pushing the boundaries,  setting the bar, and constantly evolving to take our business models further.

The Sportina Group is not only a trusted franchise agent of the foreign brands that it represents, but in recent years, the company has successfully developed its own multibrand retail concepts, the innovative XYZ and Sportina approaches, which enrich our stores with a unique consumer experience. 

Passion for fashion, enjoying work and celebrating life. This is the beat of Sportina. Our family is large, growing and embracing every new unique individual. Since the first days where a »garage« start-up was founded,  Sportina group is an environment where one always gets a chance to express her or himself. 

Sportina key numbers (2018):
►	12 regional markets
►	82,000 m2 retail area
►	2300+ employees
►	350 Sportina Group stores
►	90 fashion brands


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Retail

Sportina Group

Matilda Medved

Martina Aleksandra Jezic

Nataša Kurtović

Dragan Avramov

Sasa Kvrgic

Jelena Sadzakovic

Mateja Erman

Hana Marjanovic

Sonja Markovic

Spela Strle

Jana Milosevic

Ana Klaric

Sanja Vebster

The Sales and Buying team at Sportina Group is responsible for curating the company's eclectic and handpicked selection of over 90 global fashion brands, ensuring that the latest metropolitan trends are available across more than 350 stores. This team works collaboratively to manage brand relationships, negotiate purchases, and maintain an optimal inventory mix that appeals to the diverse tastes of their customers. Their goal is to create an exceptional shopping experience by offering a unique blend of worldwide bestsellers and innovative new arrivals, driving sales and enhancing customer satisfaction.

Sales and Buying

Sales and Buying

About

Team members