Sandy Webster

Sandy Webster is an accomplished professional in sports marketing and management with extensive experience in high performance snow sports. Currently serving as High Performance Technical Advisor and PTSO Liaison at Sporting Life since July 2015, Sandy designs and delivers high performance programs for ski communities in Western Canada. As Competition Department Manager at Marker Volkl Canada since 2004, Sandy has developed strategies to support competitive athletes from grassroots to Olympic levels. With ownership of the Webster Agency since January 1994, Sandy specializes in sports marketing and management. Additionally, involvement in the Alberta Alpine Ski Association from September 2012 to September 2016 as Member Board of Directors and South Zone Chair demonstrates strong leadership and connectivity with member clubs. Prior roles include Marketing Manager at BRIKO North America and Competition Services Manager at Skis Dynastar Inc, enhancing expertise in athlete development and performance maximization. Sandy holds an educational background from Simon Fraser University.