Adam Conway has extensive experience in the esports and sports betting industries, currently serving as the Global Head of Esports and Competitive Gaming at SIS Ltd since October 2014, where responsibilities include managing a team of over 250 employees to enhance revenue and profit margins. Previously, Adam held the position of Head of Trading at SIS Ltd, leading trading teams in both racing and esports, and successfully launched the innovative SIS Competitive Gaming product. Adam's background includes consultancy roles at both SIS Ltd and News UK, along with significant experience at Ladbrokes as Head of Betting In-Play, where a team of 100 traders managed 85,000 live sporting events annually. Adam Conway's educational credentials include a degree from the University of Birmingham and earlier studies at Merchant Taylors' School and Orley Farm.