Alison Ford

Alison F. is a seasoned professional with extensive experience in consumer science, marketing, and strategy. Currently serving as Senior Manager of Consumer Science at Sprouts Farmers Market since October 2018, Alison previously held the position of Senior Manager of Strategy at VF Corporation, focusing on digital initiatives and consumer insights. Additional experience includes a contract role in Strategy & Insights at Creative Circle and roles in external relations and brand insights at Daniels College of Business and Ibotta, Inc., respectively. Alison holds an MBA from the University of Denver's Daniels College of Business, a BS in Sociology from Arizona State University, and certifications in User Experience Design and Human-Centered Design from General Assembly and IDEO, respectively.