MJ Viederman is a communications strategist, marketer, and brand specialist for social impact organizations. MJ has spent more than 25 years leading strategic communications, growth strategy, and innovative partnerships for leading brands with a focus on corporate social responsibility, social and environmental impact, and change. Pioneering brands with whom she has worked for leading teams both inside companies and from her own firm, TRU2U, include Lindblad Expeditions/National Geographic, Honest Tea, Patagonia, Odwalla, Miraval, Stonyfield Farm, Verite, Icestone, VisionSpring, and Goodweave, to name a few.