Tom Rogers

Tom Rogers is an experienced senior director specializing in customer strategy and marketing analytics. Currently serving as Senior Director, Loyalty Performance at Staples since July 2024, Tom previously held significant roles such as Senior Director at Mattress Firm, where strategic analytics and testing practices were developed. Prior experience includes Principal of Customer Success at 1010data, and Vice President at Aimia Inc, where leadership in big data analytics and client engagement for CVS Health was demonstrated. Tom also brought innovation to CRM programs at SUPERVALU and managed multichannel marketing campaigns at Martin Williams Advertising and Carmichael Lynch, working with major clients like Porsche and Harley-Davidson. An educational background includes a BSB in Marketing from the University of Minnesota and a Mini-MBA in Marketing from Marketing Week.