Omer Shmueli

Omer Shmueli is a seasoned legal and business professional currently serving as Co-Founder and CEO of Pickey, where efforts focus on enhancing productivity and data collection in logistics through innovative technology. Omer also holds roles as Consultant and VP Legal at StartApp, contributing to mobile media and data services, and previously led the legal and corporate development efforts at Como®, a B2B platform specializing in customer management and loyalty. Earlier experience includes significant positions at Gilat Satcom Ltd. and Globalicom Trade Ltd., where Omer led business development and legal operations. Omer began a career in the Israeli Air Force as a helicopter pilot, complemented by academic achievements that include an LLM from Tel-Aviv University and dual bachelor's degrees in Economics and Law from the University of Haifa.