Petter Samuelsen

Petter Samuelsen is an accomplished technology executive and entrepreneur with extensive experience in startup development and innovation. Currently serving as Executive in Residence at Startuplab and co-founder of Edda AI, Petter has previously held significant roles such as Partner and Head of Technology at Askeladden & Co, where over 30 companies were created, generating more than 4 billion NOK in revenue. Additional experience includes managing intrapreneurship projects at Bekk Consulting AS, contributing to the launch of Norway's first streaming service, and leading software development initiatives across various prestigious firms. Petter's career began with founding House Music Merchandise and has included pivotal roles in companies like WeWork, Fueled, and Coinalytics, showcasing a strong background in technology and product development.