Cynthia Waithera is a seasoned marketing and communication professional currently serving as a Marketing and Communication Officer at Tata International Limited since April 2022, where notable achievements include a 30% increase in brand awareness and a 25% boost in lead generation. Previous roles include Social Media Manager for personal YouTube channels, Sales and Marketing Executive at Computer Revolution Africa Group and Cindy Electricals and Marketing, and Regional Communication Assistant at CARE, showcasing a strong background in digital marketing and customer engagement. Cynthia holds an MBA in Marketing from United States International University - Africa and a Bachelor's Degree in Public Relations, Advertising, and Applied Communication from Daystar University.