Luriane Arsioli

Luriane Arsioli is an experienced CRM Senior Analyst currently working at Mercado Bitcoin since April 2023. Previously, Luriane held similar positions at iFood from August 2021 to March 2023, where responsibilities included strategic CRM communications, multichannel automated journeys, promotional campaigns, and performance analysis using tools like Databricks and Tableau. At Wine.com.br from February to August 2021, Luriane focused on creating engagement journeys and optimizing app features and communication. Prior roles include a CRM Analyst position at KaBuM! and marketing and CRM responsibilities at Cia DPaschoal, where Luriane contributed to automated journeys and marketing material production. Luriane began a career in CRM as an intern and holds a degree from Pontifícia Universidade Católica de Campinas.