Adam Reed

Adam Reed is an accomplished Software Engineer with extensive experience in leading engineering teams and driving significant growth in web traffic and revenue. Currently employed at Substack since December 2024, Adam previously served as Lead Software Engineer at Merchbar, where major achievements included architecting a scalable website supporting 10 million monthly pageviews and a successful legacy frontend migration to React. Prior roles at CrossFit, Inc. and TripAdvisor further demonstrate expertise in managing teams, developing high-traffic websites, and implementing e-commerce solutions. Adam holds a Bachelor of Science in Computer Science from the Massachusetts Institute of Technology.