Margaret Francis

Margaret Francis is President & COO of Armory. She has been a member of the Armory Board of Directors since 2020. Prior to Armory, Margaret ran the Data Products portfolio for Salesforce Platform and was Senior Vice President, Product and GM of Heroku. In that role she led product strategy and ran business and operations for Heroku within Salesforce.

Margaret joined Salesforce through the acquisition of ExactTarget, where she was Vice President of Product, managing the social products portfolio. ExactTarget was acquired by Salesforce in 2013, after its IPO in 2012.

Margaret has co-founded two venture backed companies, one in the metrics visualization/ marketing performance management space and one in social analytics, and worked as a strategy consultant across industries as diverse as retail, energy, financial services and high tech. A native of Washington DC, she holds a bachelor’s degree from Yale University and an MFA from SFAI.