Rob Kneebone

Rob Kneebone is a seasoned finance professional with extensive experience in commercial finance and business optimization. Currently serving as the Head of Commercial Finance at Sunseeker International Ltd since March 2018, Rob previously held various roles at British American Tobacco and Affinion International, where responsibilities included leading data management initiatives, P&L budgeting, and vendor negotiations. Notable achievements include managing the creation of a data warehouse for a customer 'Redress' program and overseeing financial strategies for subscription businesses across multiple regions. Rob began their finance career as an Assistant Management Accountant at Alldays plc and holds a Bachelor's Degree in Geography from the University of Portsmouth, alongside A Levels in Geography, Economics, and Sociology.