Design and Research Team

The Design and Research Team at Sutherland Labs is dedicated to understanding and improving everyday experiences through in-depth research and innovative design thinking. Comprising experts such as UX researchers, product designers, and creative directors, the team explores human behavior to uncover both explicit and implicit customer needs. They translate these insights into actionable strategies and designs, ensuring solutions are feasible, technologically sound, and aligned with business objectives. This multidisciplinary approach allows them to assist leading brands in navigating complex challenges and future uncertainties.