Petter Green is an experienced digitalisation strategist currently at Svenska kraftnät since September 2024. Previously, Petter served as Digital Business Director and Director of Digital Matter at White Arkitekter from October 2019 to March 2024, where leadership resulted in the growth of a digitalisation consultancy unit from 4 to 13 architects and engineers, focusing on computational design, BIM, and digital sustainability analytics. Prior roles include Head of Sales and Communication at Valtech Sweden, Shopper Marketing Lead at Cheil Worldwide, and Account Director at Creuna. Petter also accumulated valuable experience as a Marketing Manager at Info24, Senior Project Manager at Retail House, and Head of Research at TV4 Retail Television, among others. Petter holds a BA in Psychology from Stockholm University and another BA in Information Technology from Stockholm University.