Lars Schmidt

Lars Schmidt is a seasoned executive with extensive experience in sales and management across various global markets. Currently serving as Global Senior Vice President at SWAROVSKI, Lars has held significant roles including General Manager for Southeast Asia and India, as well as Senior Vice President for Asia South encompassing Japan, South Korea, Australia and New Zealand, Southeast Asia, and India. Prior to SWAROVSKI, Lars was Sales Director at Lynk & Co, and Sales Director for Asia Pacific and Middle East at THOMAS SABO. Additionally, Lars has served in key positions at Porsche Design, including Director of Sales for Asia Pacific and Head of Franchise & Travel Retail. Lars holds an MBA-equivalent degree in Retail Management and Communication Studies from Dusseldorf University of Applied Sciences.