Evan Woolard

Evan Woolard is the Senior Digital Marketing Manager at Sweetwater Brewing. Prior to joining Sweetwater, they were at Modo Modo Agency where they served as Account Manager. At Modo Modo, Evan was responsible for guiding the marketing strategy and execution for one of their key accounts, a global supplier of PPE and medical equipment to healthcare providers. Evan also collaborated with internal teams and the client to analyze business plans, brand messaging, organizational culture, and short- and long-term strategy to ensure alignment with marketing projects and campaigns. In addition, Evan conducted audience targeting and budget design based on each campaign’s goals and anticipated ROI needs. Furthermore, they generated reports and reviewed analytics to assess Modo Modo's strategy on a regular basis and refined tactics as needed. Lastly, Evan built relationships with media vendors.

During their time at Modo Modo, Evan launched digital media and marketing plans for their client to support their business goals during COVID-19 and increase brand/product awareness in a time of heightened interest. Evan also served as subject matter expert (SME) on media buying, strategy, and execution, including directly interfacing with media outlets and digital software applications.

Evan Woolard is a business management professional with a focus in marketing, business operations, and supply chain management. Evan studied at the Georgia Institute of Technology and the University of Leeds.