Laura Smith

Laura Smith is a seasoned professional with a diverse background in eCommerce, marketing, and the beauty industry. Currently serving as the Director of eCommerce Marketplaces & Analytics at Sweetwater since August 2018, Laura previously held positions as Marketplace Channel Manager and Marketing Channel Manager at Shindigz from January 2016 to August 2018. Prior roles include Lead Generation Specialist at Essex Brownell and hairstylist positions at The Loft Hair Skin Nails and Incredible Changes Hair, where Laura developed strong communication skills and effective marketing strategies. Laura holds a Bachelor of Science in Marketing from Purdue University Fort Wayne and a Certificate in Business Administration from Ivy Tech Community College-Northeast, complemented by cosmetology training from Ravenscroft Beauty College.