Jessica Appelgren is an accomplished marketing and communications professional with extensive experience across diverse industries. Currently serving as an Advisor for SWIIRL, Jessica contributes to an organization focused on creating meaningful connections between young creators, schools, and brands. Previously, Jessica held the position of Marcomms Lead at X, the moonshot factory, leading strategic storytelling for initiatives aimed at ocean health, internet connectivity, and electric grid innovation. As Vice President Marketing at Impossible Foods, Jessica spearheaded experiential brand efforts, social good programs, and market entry strategies, significantly enhancing brand awareness. Jessica's background includes roles at Enlighted Inc., Saatchi & Saatchi, Blue Practice, AECOM, and editorial positions, underpinned by a BA in Modern Literature from the University of California, Santa Cruz.