Heather Garcia

Heather Garcia currently serves as President of National Brands at SWIM USA, a position held since October 2024. Prior to this role, Garcia was Vice President of Merchandising at Ariela & Associates International, managing brands such as Private Label Intimates and Fruit of the Loom. With extensive experience in the intimate apparel industry, Garcia held various leadership positions at JCPenney as Divisional Merchandise Manager and at Bare Necessities as Senior Director of Merchandising. Throughout a career that began in 2006, Garcia has consistently driven sales growth and improved merchandising strategies across multiple brands, contributing significantly to the success of both established and emerging product categories. Garcia earned a Bachelor of Science in Marketing from Kean University in 2006.